Library Now is a content marketing magazine highlighting the library’s resources and services. Through innovative storytelling, Library Now showcases the array of offerings available to library patrons. The fall 2021 issue of the magazine won a national award from the American Library Association. I served as the primary writer, editor, and proofreader of Library Now.
Library Now eNewsletters were created to highlight the magazine articles and tie in library resources and services. The newsletters were centered around a theme, such as a holiday or season.
Social Media Case Study: National Library Card Sign-Up Month
September is National Library Card Sign-Up Month, and I spearheaded a social media campaign to boost awareness and encourage patrons to visit the library to renew or replace their cards. Working closely with the graphic design team, we created new library card designs for the month, and the social media posts were aligned with the cards’ themes. The campaign led to a 200% increase in library card sign-ups for September.
Event guides feature hundreds of library events for adults, teens, and kids. I proofread event guides and edited content to ensure it aligned with brand and style standards.
Vacasa is a vacation rental management company. As a member of the Listing Quality and Performance team, I wrote compelling descriptions and headlines for the unique vacation properties and proofread and edited content to align with brand standards.
As a freelance content writer for study.com, I conducted extensive research and wrote engaging articles about online higher education opportunities for their education vertical.